Episode 7 with Ben Hadley, Phil Better and Wize

Elon Musk to Lure YouTube Stars, TikTok Slashes Sales Target, Spotify’s Video Podcast, MrBeast Goes to College

This is a very exciting episode with 3 great guests!

Tonight we discuss:

  • Elon Musk tries to lure YouTube stars on to Twitter
  • TikTok Slashes Ad Sales Budget by $2 Billion After Tech Downturn
  • Spotify’s video podcast publishing tools expand to creators worldwide
  • MrBeast partners with East Carolina University to train skilled workers for the creator economy

Wil “Wize” Otero
Real Wize Productions
Website: https://realwizeproductions.com/
LinkedIN: https://www.linkedin.com/in/wil-wize-otero-b8291bb2/

Ben Hadley
Founder of Auto Genius, Startup Growth Advisor, Even Ronnie James Dio called him the Man on the Silver Mountain
Website: https://www.autogenius.io/
LinkedIN: https://www.linkedin.com/in/benjamin-hadley/

Phil Better
Phil Better INC
Website: https://www.investinyourselfpod.com/
LinkedIN: https://www.linkedin.com/in/phil-lemieux/

Your Host: Jeff Revilla
Website: https://jeffrevilla.com
LinkedIN: https://www.linkedin.com/in/jeffrevilla/

Elon Musk tries to lure YouTube stars on to Twitter
SOURCE: https://www.theguardian.com/technology/2022/nov/06/elon-musk-tries-to-lure-youtube-stars-on-to-twitter

  • Could we start to see a bidding war for talent?
  • Blue Check verified could be able to upload 42 minutes of video
  • When asked about compensating creators, Elon Musk said “We could beat the 55% cut of Advertising that YouTube Shares with creators
  • Announcements were to be made in 2 weeks
  • What does this mean for creators?

TIKTOK SLASHES AD SALES TARGET BY $2 BILLION AFTER TECH DOWNTURN
SOURCE: https://adage.com/article/digital-marketing-ad-tech-news/tiktok-slashes-ad-sales-target-2-billion-after-tech-downturn/2450021

  • If larger brands are pulling out of the marketing, does this present a new opportunity for smaller podcasters/content creators?
  • Is this a good time to promote as a content creator?


Spotify’s video podcast publishing tools expand to creators worldwide
SOURCE: https://techcrunch.com/2022/11/15/spotifys-video-podcast-publishing-tools-expand-to-creators-worldwide/

  • Now launching in 180 markets worldwide.
  • According to Podnews.net there are approximately 54,000 video podcast shows on RSS feeds. Compared to around 4,000,000 total podcasts
  • Active podcasts are estimated around 1,000,000
  • Spotify has 456 Million monthly users
  • This is through the anchor app (will podcasters switch)
  • This allows for background play.  You can turn off your screen and listen, turn on when you want to watch the video.  For YouTube users, that is a premium feature.  This feature is available to all Spotify users
  • Is the spotify app a place to go for video?   

MrBeast partners with East Carolina University to train skilled workers for the creator economy
Source: https://www.tubefilter.com/2022/11/16/mrbeast-east-carolina-university-program-content-creator-staff/

  • I love me a Mr Beast story!
  • Smart move for ECU

If you like what you’ve heard on the show today, check out the Rise and Outshine Creator Community! I’m building a community of like minded content creators who want to share their passion for creating new media!

Stop on over and check it out!
https://riseandoutshine.com

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